Why your business needs a website
Google receives over 63,000 searches per second on any given day, this is an average figure, which translates into at least 2 trillion searches per year, 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day. This is a very strong argument for the need to have a website. You want to be one of those businesses being looked up for your services everyday.
When your potential customers search for a local tradesman or business, you will find they are searching for contact information, trading hours, services and price. A well-designed website can help your customers find what they need quickly and easily. Unlike other advertising methods, updating your website with changes to price, location and services is easy and quick.
All sites are built to be responsive, so your website is will display appropriately across desktop, tablet and mobile devices, but enhances your visibility in Google when searched on mobile. You can boost your search engine rankings with the use of social media and online platforms, you can interact with your customers with reviews and feedback. A professional website design will implement strong call-to-action throughout to help increase potential leads and sales. A website is your strongest marketing tool if it is designed and developed by a individual that understands your goals and vision.
Your website can also save time in your business, providing information to potential customers in person or over the phone can take time. However, if you have all of your information on your website, customers can simply look there rather than having to ask, which will save you precious time.
Advertising your business through traditional methods such as print, radio and television can be expensive and still has a place within your marketing campaign however there is no guarantee that your target market will actually see your ad. Alternatively, a small website is available all the time for people to look at in their own time, and the cost is typically much lower than most traditional advertising methods.
A high quality, professional website is the best and most affordable way to advertise your business and your services.