Why your business needs a website
Google does not share their search volume data. However, it is estimated Google processes approximately 70,000 search queries every second, translating to 5.8 billion searches per day and approximately 2 trillion global searches per year. The average person conducts between three and four searches each day. This is a very strong argument for the need to have a website and one that is always updated and kept relevan - you want to be one of those businesses being looked up for your services everyday.
When your potential customers search for a local tradesman or business, you will find they are searching for contact information, trading hours, services and price. A well-designed website that is up-to-date can help your customers find what they need quickly and easily. Unlike other advertising methods, updating your website with changes to price, location and services is easy and quick.
You can boost your search engine rankings with the use of social media and online platforms, you can interact with your customers with reviews and feedback. A professional website design will implement strong call-to-action throughout to help increase potential leads and sales. A website is your strongest marketing tool if it is designed and developed by an individual that understands your goals and vision.
Your website can also save time in your business, providing information to potential customers in person or over the phone can take time. However, if you have all of your information on your website, customers can simply look there rather than having to ask, which will save you precious time.
Advertising your business through traditional methods such as print, radio and television can be expensive and still has a place within your marketing campaign however there is no guarantee that your target market will actually see your ad. Alternatively, a website is available all the time for people to look at in their own time, and the cost is typically much lower than most traditional advertising methods.
A professional website is the best and most affordable way to advertise your business and your services but don't be complacent, make sure you keep your website up-to-date. New images are always a great, quick way to keep the site relevant make sure all contact details are correct. A refresh is very affordable - call and lets talk.